![]() ![]() What counts as a “view” on Facebook? Anytime your video is played for three seconds or more, it’s considered a view. Track viewer retention metrics for individual videos by going to the Post Details tab and selecting “Video.” These metrics include the number of video views, and the number of peak live viewers (the largest number of people watching simultaneously at any given point). Metrics on reactions, comments and shares for Live videos A new feature, Highlighted Shares, reflects the top five Pages that have re-shared your videos (in terms of the number of views), along with average watch time and engagement metrics for the shares. This shows you which content motivates viewers to act. You can also drill down into specific engagement metrics to track the number of reactions, comments and shares for each video. ![]() With an at-a-glance view of your top-performing videos, you can easily replicate what’s working. The Facebook Video engagement rate metric shows the percentage of viewers who took some sort of action with your video, such as sharing, clicking or commenting. This is the most crucial measure of how viewers are responding to your live streams. You can also see how your overall Facebook video statistics stack up against those of other content types.įacebook video post performance metrics at a glance Click on these to deep-dive into the performance of either the post or of the video itself. In this post, we’ll share some insights from the guide-specifically, where to find key metrics and how to interpret the most important Facebook Live analytics, including:įrom the Posts tab in Page Insights, scroll down to “All Posts Published.” Video posts will have a video-camera icon. Wowza recently published an Ultimate Guide to Facebook Live streaming, where we cover how to use analytics to track the performance of your live streams. Luckily, Facebook has a built-in analytics platform, Page Insights, that lets you track a wide variety of statistics on your videos, posts, campaigns and audiences. To understand how your Facebook Live videos are performing, you’ll need to analyze some key metrics. But how do you know if your efforts are paying off? You’ve invested in professional equipment and created content you think will resonate with your audience. So you’ve realized the importance of streaming to Facebook Live, and made it part of your marketing strategy. ![]()
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